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Navigating Banned Words in Cannabis Text Message Marketing

A conceptual image of the banned words list in cannabis text message marketing. The image contains a cellphone with a hand extending from it. The banned words listed in the image are "Kush Pre-roll / Preroll / prerolls / pre-rolls Edibles 1g / 3.5g / 7g/ 1oz Indica Sativa Shatter Kief Ganja Dabs Concentrates Gummies / gummiez Budtender Marijuana Cannabis Resin Bong Vape / vape pen"

And why you can say whatever you want when you market your dispensary with Stemless.

By Koushi Sunder, CEO & Founder

The ever-evolving landscape of cannabis marketing is as complex as it is challenging. The road to reaching your target audience is fraught with restrictions and regulations, especially when it comes to text message marketing. This guide will teach you about the banned words in cannabis text message marketing and show you how to build successful campaigns around these rules

The Catch 22 of Cannabis Marketing

Despite the growing acceptance of cannabis as a legal product with legitimate medical benefits, its federal status remains a significant roadblock for marketers. Large platforms such as Facebook and Twitter prohibit cannabis-related advertising, shutting the door to an extensive audience reach.

Traditional media like TV and radio are either too expensive or out of reach for most cannabis businesses. The remaining options are email marketing and text message marketing, both cost-effective and scalable.

However, data reveals that text message marketing outperforms email marketing in terms of open rates—a whopping 98% compared to a mere 1-5%. This makes SMS marketing a highly effective and economical advertising channel for cannabis businesses.

The Text Message Marketing Hurdle: Carrier Banned Words

Despite its effectiveness, text message marketing is not without its challenges. Specifically, the telecom carriers like Verizon or T-Mobile, who scan for specific keywords that may hint at cannabis-related content. Detecting the banned words in your marketing messages can lead to their blocking, resulting in financial losses and ineffective campaigns..

So, how do you market your dispensary? While sending out text messages promoting your dispensary is not illegal, the carriers still don’t like it. Today, they actively scan for words that may indicate that you’re selling cannabis.

Any mass campaign that’s found to have those words will be blocked—so you’re on the hook financially for a full campaign blast even if the carriers block your campaign after it sends out to a handful of customers!

That’s why we put together a list for you that gives you an idea of what words you should avoid if you want your dispensary’s text message marketing campaigns to go out uninterrupted. This list is by no means exhaustive, or static. New words appear monthly, so check back if you want to stay on top of what the carriers are looking out for.

The Cannabis Banned Words List

The list of banned words is dynamic and extensive, with new additions every month. Some words that can halt your text message marketing campaign include:

  • Kush
  • Pre-roll / Preroll / prerolls / pre-rolls
  • Edibles
  • 1g / 3.5g / 7g/ 1oz
  • Indica
  • Sativa
  • Shatter
  • Kief
  • Ganja
  • Dabs
  • Concentrates
  • Gummies / gummiez
  • Budtender
  • Marijuana
  • Cannabis
  • Resin
  • Bong
  • Vape / vape pen

Even variations of these words can disrupt your campaign and potentially get your messaging account closed. We’re sure you’ll agree that this list is rather exhaustive, and trust us when we tell you that replacing the letter o with the number zero won’t help get your messages through either.  

With Stemless, cannabis dispensary marketing is a cinch.  That's why budtenders everywhere choose Stemless to run their dispensary loyalty programs

The Stemless Advantage: Unrestricted Text Message Marketing

Navigating the labyrinth of cannabis marketing restrictions can feel like a full-time job in itself. It’s a constant balancing act of ensuring compliance while trying to craft a compelling message for your audience. But what if there was a way to bypass these constraints? Enter Stemless, the text message marketing platform for dispensaries, offering a unique advantage: the freedom to use all of the banned words without any filter restrictions.

Stemless is more than just a marketing tool—it’s a game-changer for dispensaries. Now you’re free to use the most effective language to convey your message, making sure restrictive language filters don’t compromise your dispensary marketing efforts. Use the cannabis-specific vocabulary that resonates with your audience, enhancing the effectiveness of your communication.

But the benefits of Stemless go beyond language freedom. Our platform is designed to help you focus more on what truly matters: crafting compelling content that engages your customers and drives your business growth. By eliminating the need to constantly navigate the maze of cannabis marketing regulations, Stemless frees up your time and energy to concentrate on creating impactful marketing campaigns.

Get a direct line of communication with your customers. Text message marketing lets you instantly and personally reach your audience, boosting the likelihood that they will see and act upon your message. With the freedom to use the language of your choice, your text message campaigns can be more authentic, relevant, and effective.

Rolled Up

Navigating the labyrinth of banned words in cannabis text message marketing can be daunting, but understanding these restrictions can help you create compliant and effective campaigns. The key is to be adaptable, creative, and to utilize the right tools at your disposal.

To experience the power of unrestricted text message marketing, set up a call with our digital marketing experts.

See the difference freedom makes in your marketing efforts.