By Koushi Sunder, CEO & Founder of Stemless
Hey there, Minnesota! Because your state is on the verge of legalization, it’s an exciting time for businesses in the cannabis industry. But with a limited number of digital marketing channels available to cannabis dispensaries, staying ahead of the curve is crucial.
Don’t worry, though–in this article, we’ll explore how you can navigate the digital marketing landscape, harness the power of SMS marketing, and implement customer loyalty strategies that will drive success in this competitive industry. You won’t want to miss this!
Why Staying Ahead of the Curve Matters
As the Minnesota market opens up and the legalization of marijuana looms on the horizon, the competition for customers is heating up like never before. It’s no longer enough to simply exist in the cannabis industry; you need to make a powerful impact and establish your dispensary as a dominant player. This is where your digital marketing efforts become paramount.
In a rapidly evolving landscape, staying ahead of the curve is the key to success. Embracing innovative marketing channels and strategies is no longer an option; it’s a necessity. By leveraging these cutting-edge approaches, you can elevate your cannabrand above the noise, set yourself apart from the sea of competitors and forge unbreakable bonds with your customers.
Leveraging SMS Marketing for Dispensaries
SMS marketing is a game-changer because it has incredibly high open rates compared to other marketing channels like email. In fact, SMS messages have open rates as high as 98%! This means that if you send out an SMS marketing campaign, you can be confident that the vast majority of your recipients will see it.
SMS messages are a very personal form of communication, which means that you can use them to target your customers very effectively. For example, you could send out a message to customers who have recently purchased a certain product, or who have abandoned their shopping cart. You could also use SMS marketing to send out time-sensitive offers or discounts.
Here are some additional benefits of SMS marketing:
- Highly effective at driving traffic to your website and store location(s)
- Generate leads and sales
- Builds relationships with your customers
- Can be used to provide customer service and support
- Extremely cost-effective
Overall, SMS marketing is a very effective way to reach your customers and boost your sales. It’s a win-win.
Compliance with Industry Regulations
Now, I know what you’re thinking: “But what about regulations?” Well, fear not! SMS marketing is a compliant way for cannabis dispensaries to reach their customers.
To stay on top of regulations, it’s crucial to first familiarize yourself with local laws and stay updated on any changes. Obtaining proper consent from your customers and verifying their age are also essential.
Also be sure to adhere to content and language restrictions and keep detailed records of your marketing activities. Partnering with a compliance-focused SaaS solution like Stemless can also ease the burden of navigating regulations. By prioritizing compliance, you can build a trustworthy and reputable brand in the cannabis industry.
Building Customer Loyalty with Stemless
Of course strong relationships with your customers is a great way to keep them coming back for more. By providing them with exceptional experiences and recognition for their engagements with your brand, you can turn one-time buyers into lifelong fans.
One great way to start building these relationships is by engaging with your customers through your brand’s loyalty program. This can help you understand their needs and preferences, which can help you tailor your products or services to better suit them in the future.
Stemless offers a comprehensive customer loyalty platform designed specifically for cannabis dispensaries. With customizable rewards programs, targeted promotions, and detailed analytics, Stemless helps dispensaries build lasting relationships with their customers and drive repeat business. Who doesn’t love loyal customers?
As the Minnesota cannabis market continues to grow, staying ahead of the curve in your digital marketing efforts is essential. By leveraging SMS marketing and implementing customer loyalty strategies, you can differentiate your dispensary and build strong relationships with your customers.
With Stemless’s comprehensive digital marketing platform, you’ll have the tools and support you need to succeed in the competitive Minnesota cannabis landscape. Don’t wait – contact Stemless today to schedule a demonstration and get ready for an exciting journey ahead!
How can Stemless support me before I open?
So happy you asked– we have a few things in the stash box to get you started on building a loyal customer base before your doors are open.
Picture this: you got your dispensary licensing so now you can tap into our iPad app and text-to-join features. This allows you to easily capture data and connect with potential customers.
Here’s where it gets even better. With Stemless, you can gather consent from customers in full compliance with regulations even before your grand opening. It’s like rolling a perfect joint before the party starts, ensuring you hit the ground running and are ready to deliver the goods– both legally and efficiently.
Stemless can also help you set up an exciting pre-launch campaign. This campaign will not only boost awareness of your new dispensary, but it can also drive revenue early on.
We’re stoked to be a part of this journey and to provide you with the support you need along the way.
What if I’m ready to collect customer data but not to send marketing messages?
No worries! We can set up your account so you can start gathering all that awesome customer data without charging you a dime until you’re ready to send your first marketing message. Take your time and when you’re ready, we’ll be here to assist you.
Do you integrate with my P.O.S?
Stemless can easily integrate with most POS systems out there. To learn more about our POS integrations, click here.