The Stemless Blog

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Automated segmentation in digital marketing.

Don’t knock it ‘til you try it. Let’s start with the basics. What is segmentation anyway? If you’ve never heard the term “spray and pray”, let’s break it down: spray and pray is targeting as many of people as possible and hoping for the best. In sales, it’s robo-dialing, cold-calling with a standard script, and…Read More

Stemless and Greenbits Power Digital Marketing Strategies

At Stemless, we pride ourselves on our ability to play nice with other tech companies. We know that at the end of the day, retailers need all of the data they can access to be organized efficiently, neatly, and actionably. Your dispensary marketing strategies can’t work if you you’re only looking at half of the…Read More

Promote social responsibility with custom loyalty programs

Use your company loyalty program as a tool for good. When retailers and brands build out their loyalty programs, it’s easy to only consider purchases or visits per store when rewarding customers with points.  But as tens of thousands of companies selling products and services are finding out – consumers, especially rising Gen Z consumers…Read More

Deliverability can be a problem. But it shouldn’t be yours.

That’s what we’re here for. SMS has been on the rise, and it is quickly becoming the outreach channel of choice for both brands and consumers alike. With more brands using SMS, competition for customer attention is becoming fierce. That’s why it’s crucial that you get the right message in front of the right customer…Read More

The Digital Cookie is Crumbling

But your marketing doesn’t have to. It is not our official position that intelligent retargeting and look-alike modelling don’t have their places.  There are certainly use cases where both provide immense marketing value to both retailers and brands.  Our position is that a text message marketing strategy is just as potent. And with the ongoing…Read More

3 trends in small business marketing in 2022

It’s a mobile-first world Did you know that despite a global population of 7.8 billion, there are over 8.6 billion smart phones in use? This indicates there is more than 1 smart phone per user.  And that’s not all – almost 72% of users will access the internet solely through their smart phones by 2024…Read More

Automate your Google Reviews Management

Take control of your rating and get those 5 star reviews. As every retailer of a product or service knows, you’re only excellent if Google says you are. And of course, by Google we mean the customer reviews you’re potentially granted by the millions of people using Google every day. Whatever your reviews rating may…Read More

How to take good product photos (part 3/3)

Welcome to the last of our three part series: How to take good photos. If you missed the why and the what, make sure you check them out. Choose a location – If you have a large window that you can place a table or chair next to, you can take advantage of the natural…Read More

What you need to take good product photos (part 2/3)

In this post we talk about what you need to create great product photos. If you haven’t read why you need them, head there first. Luckily, you don’t need to break the bank to create polished DIY photos. You just need a handful of things to start out and chances are you already have a…Read More

Why good product photos are a must (part 1/3)

Raise your hand if you’re “more of a visual person” :::all hands go up::: We like images. We process them faster and remember them better than text. We are inundated with them daily so we like them to look nice. If they don’t, we move on to the next pretty quickly. Not to mention most…Read More