If I were to tell you that I shopped at your dispensary 30 days ago and I was satisfied with my purchase experience, would you have any way of getting me to come back? Our research shows that dispensary owners and managers spend the majority of their resources (time and money) on getting new customers…Read More
Customer Acquisition vs Customer Retention
Which one should you choose? Customer acquisition or customer retention? Many stores, roughly 44%, focus more on attracting new customers than on retaining current ones. Which is costly, since bringing in new customers can cost up to 25X times what it costs to bring in a current customer. Reaching a new base of customers means spending a…Read More