Welcome to the last of our three part series: How to take good photos. If you missed the why and the what, make sure you check them out. Choose a location – If you have a large window that you can place a table or chair next to, you can take advantage of the natural…Read More

In this post we talk about what you need to create great product photos. If you haven’t read why you need them, head there first. Luckily, you don’t need to break the bank to create polished DIY photos. You just need a handful of things to start out and chances are you already have a…Read More

Raise your hand if you’re “more of a visual person” :::all hands go up::: We like images. We process them faster and remember them better than text. We are inundated with them daily so we like them to look nice. If they don’t, we move on to the next pretty quickly. Not to mention most…Read More

One of the first questions we get when we onboard a new store is “do you have any examples of great texts?”  And the thing is….we’ve seen some wildly successful campaigns in the past, but a great text for one store, may not be a great text for your store.  But there are some best…Read More

Did you know that 80% of business owners believe their companies offer superior customer service?  Unfortunately, according to consulting giant Bain, only 8% of customers believe they receive excellent service.  That’s a pretty large disconnect The cost of poor customer service Just how much are businesses losing to poor customer service? Researchers have put a price…Read More

If I were to tell you that I shopped at your dispensary 30 days ago and I was satisfied with my purchase experience, would you have any way of getting me to come back? Our research shows that dispensary owners and managers spend the majority of their resources (time and money) on getting new customers…Read More

Which one should you choose? Customer acquisition or customer retention? Many stores, roughly 44%, focus more on attracting new customers than on retaining current ones.  Which is costly, since bringing in new customers can cost up to 25X times what it costs to bring in a current customer.  Reaching a new base of customers means spending a…Read More